The magic of the small screen:
All messages, whether cultural, informational, distractifs or advertising conveyed by the media have an unparalleled impact.
The power of the small screen is as it is considered the "king" medium of communication.
The landscape of Audiovisual french:
In addition to traditional channels, which accounted for the vast majority of the hearing, the free channels of DTT take significant portions large audience and it's not over with the decision by the President of the Republic to remove the National advertising channels (2, FR3, 5). This is a reflection of a shift in demand to viewers.
Article published in the LE FIGARO 'ECONOMYon Januray 1st, 2008 - page 16 - written by Enguérand Renault.
TF1 fell below 30% audience share.The year 2007 was one of a brutal stall the hearing of terrestrial channels historical attacked by the new channels of TNT that can receive free french through a decoder.Symbol of this evolution, TF1, which had gone below 30% audience share has continued to decline in December, according to data published yesterday by Mediamétrie.She finished the year with an audience share of 28.9%.Not far from the 27% predicted there for nearly two years by Patrick Le Lay, the former boss of TF1.Compared to 2005, the first channel in lost 3.4 points of share.A severe drop.But it is not alone.France 2 and M6 have entered the movement of substance.The public channel ends the year 2007 with 17.3% audience share, 2.5 points below its average for 2005.M6 abandons for his part, 1.8 percentage points over two years to 10.8% in December 2007.At the same time, the category of "other" channels explodes.In 2005, the year of the launch of DTT free, the post which includes the new digital terrestrial channels, but also those of cable and satellite, had only 12.1% audience share.At the end of 2007, to the post jumped to 20.8%.Including 8.3% for new channels of DTT (Direct8, W9, TMC, Gulli, NRJ, BFMTV, I-TV, and the two Europe2TV parliamentary channels).This is a real breakthrough in the audiovisual landscape french since the audience is divided now between 18 free channels and not only… 6 ..
The historical chains seem condemned to spend more to maintain their supremacy audience on a part increasingly restricted for the day".
The main reasons for the rise of TNT:
- An audience that continues to take market share to chains (TF1, 2, FR3,… 5)
- A lower cost of production.
- Programs targeted to the expectations of viewers.
- A craze for emissions imbued with realism and closer to daily life.
- The channels TNT practice multicasting and touch a large audience.
- They value the french heritage which the public is very attached, especially if that heritage has a reputation that exceeds the national framework, which is the case in wine.
By making quality programmes carried out on these topics, including the media interest is obvious, they become an issue for international distribution.
The french wine, luxury product and bearer of the values of France, is a vector powerful media and cultural fields.
The TV channels TNT is the new strategic challenge in the audiovisual sector.
The growers must seize this new opportunity to communicate and position on the "new" TV through the ChâteauxStars.
The combination of the television picture and subjects dear to the heart of viewers represents a unique dynamic.
The Concept of ChâteauxStars:
Carrying the public from the small screen in the fascinating world of the largest castles of France.
The Evin law banning any publicity concerning wine, the show will be presented in a cultural and informative.
No issue has had this ambition and that is the goal of the ChâteauxStars.
The word and image will be entirely devoted to Castles and everything that revolves around this market including the interview with personality and entertainment from the world of politics, french wine lovers and have helped the development of image of french products around the world.
The objective of the ChâteauxStars dream will be to viewers, in the facts on an issue that they ignore cultural and promote the ChâteauxStars by issuing a series of quality programmes to be aired on international channels.
The surveys:
They reveal the need and expectations of the development of the cultural heritage of France. The programming must be open to the spread of culture in all its forms.
Television must propose emissions of general performance, making it possible to upgrade the knowledge and intellectual training with the help of audio-visual medium.
To give meaning to television content policy, we need to make it closer to the expectations of the population and closely associate the regions. Concluding the value lies in the content and in the power of the topic. The wine is an ideal subject: widely shared cultural interest, evocative quality of life and stimulating desires and knowledge.
TNT: National Television Terrestrial:
On November 30, 2011, only TNT will remain for the spread of terrestrial television in France.
The progressive development and rapid digital broadcasting will accelerate the implementation of new digital services audiovisual provided by law (territorial extension of the national and TNT transition to high definition television, and the launch of innovative services, such as personal mobile television or digital radio, which will increase the interest of viewers for the visual dimension and thus playing time.
In Europe as in the United States telecom operators, computer, television, broadcasters and rights holders are engaged in an economic war invest in this sector services combining, sounds, images and data. The synergy between all advertising media (computer, Web, telephone, magazine, cable and satellite) will ensure the stability of enterprises.
The synergy of content (information, tourism, culture (heritage, festivals…), announcements, local services (weather, transport, employment, training…) ensures their production and distribution on all modes.
The television channels TNT: a loyal following committed to its values:
The TNT affects a large, faithful, by the principle of multicasting, very committed to the promotion of heritage french which when a national or international reputation is a matter of programming for domestic and international channels. The french wine, luxury product and bearer of the values of France, is a vector powerful media and cultural fields. As a result, the ChâteauxStars represents a springboard for national and international broadcasts.
The prestige of the vineyard unparalleled cultural french:
A series of cultural monthly programs presented by Simon Atia.
The wine and castles represent one of the prestige of France in the world.
The purpose of ChâteauxStars will fascinate and capture the attention of viewers by an original approach and cultural him discover the prestige of the vineyard french through themes that each singled castles, and who represent their wealth and openness.
The present vineyards ChâteauxStars french, without addressing the promotional side of wine, and will develop the little-known aspects of the lives of these stars and will be moderated by a contest general public.
A stay of luxury offered for two people:
A game to each program. The winner will receive a trip for two, which will include a visit to the castle presented during the previous issue, with 2 nights in a palace hotels in the region. Winners will be filmed during the weekend and presented the following week. Hence a second rehearsal of the presentation of the castle. Between the two programs ChâteauxStars submit another game contest.
Proceedings of the issue:
26 Minutes during which viewers will dream!
10 additional minutes for each issue to present everything that revolves around french Vineyard. (Professionals, wine schools, large lounge, best sommelier in the world, communication agency, restaurateurs reputations, and so…. Interviews simple, direct and non rébarbatives, in a manner most natural without Bla Bla Bla.
Viewers can respond either by mail or by telephone and win a computer or a cell phone last generation…
This suite will be completely emission cultural and under any circumstances, there shall be the promotion of wine presented to the castle, no commercial aspect will be developed.
The tone of the ChâteauxStars be alert and alive. The show will provide a dynamic vision on the unexpected features, and very rarely mentioned wealth who ignored the value and prestige of our wine patrimony.
A direct presentation, clear and simple, an issue alive and not boring, strong images. The ChâteauxStars will not fit in with boring technicality digits endorment viewers.
The ChâteauxStars will submit only the best, the most beautiful, the most positive and nothing else, anything that will "vibrate" the viewer.
Given that we have in France's most beautiful and prestigious vineyards in the world we must talk about it. Nobody in the world has managed so far to match the french prestigious wines of Bordeaux, Burgundy and Champagne.
To participate in the show :contact@finestwine.com
