Wine News ArchiveChampagne is still a best valueChampagne sales increase every year. The 3 main customers are Britain, US and Germany. According to the Champagne trade body, the CIVC, 2004 was the best year ever for Champagne consumption. 2003 French wines are a pleasant surprise in spite the 2003's summer heat wave. Rothschild wine labels on Moscow Show Baroness Philippine de Rothschild, has brought the family Bordeaux wine label collection to Russia. A lot of connoisseurs usually place the items on their homes' walls. The collaboration between Bordeaux's Chateau Mouton Rothschild from Bordeaux and Chile's Concha y Toro has made a wonderful wine Almaviva, whose success is due to Cabernet Sauvignon, primary grape from Bordeaux. It's time to end the chardonnay boycott Chardonnay is the finest and most widely planted white grape on the planet. From Burgundy, Champagne to California, many of the most famous wines are made from Chardonnay. They are fruity and easy to drink. Yet, red wine is protective of heart disease, in moderation. It has been shown scientifically to raise the good cholesterol. China, a new market is open China is a market with a future for French wines. Indeed, a young man from Shangaï, Mr Bing Lee believes in the future of wine in China. Mr Ning Lee followed international trade in spirits & wines courses in Dijon, France. He said: "Quality of our products is not comparable with our French wines… A quality wine can only be successful in China." wine exports in China, mainly from France, are intended for restaurants of four or five-star hotels in Shangaï. The custom of these hotels are principally businessmen and politicians. More and more, French wine is considering as a sophisticated product in China, really appreciated by Chinese youth. Boom of Champagne sales in 2003 Champagne sales have boomed in 2003 and especially at the end of the year. More than 290 millions bottles have been sold last year. The exports of Bordeaux wines have risen from 8% in EU and 6% in Asia and USA. Everyday in Paris 100,000 bottles of Champagne are open! New mineral water brands The Coca-Cola Company will promote in Europe a new trademark of mineral water called Dasani next spring as well as Lipton has launched a new range of lightly fruits and tea-flavoured mineral waters. This last one competes with Danone and Nestle ones, which are the both ones to share this lively market up by 30% per year until now. 2 Bordeaux brokers change hands "Les Grands Chais de France", 450 millions euros turnover, of which 80% is made with export sales, purchased 2 brokers from Bordeaux, Alexis Lichine and Cruse, for Pernod-Ricard Company. Interbrew becomes the 1st world brewer Thanks to his 9 billions euros investment, Interbrew purchased the first Brazilian brewer, Ambev (Skol, Brahma…), and became the first world brewer in production volume. Thanks to his 190 millions hectolitres sold, he provides 14% of world market, of which 25 millions hectolitres of soft drinks. He outstrips his main rival, Anheuser-Bush, who sold 152 millions hectolitres. The turnover of the Company will reach around 10 milliards euros. No Vintage 2003 for Le Pin Château Le Pin will not produce a vintage 2003. Indeed, Jacques Thienpont explained the grapes didn't resist to the hard sunny summer 2003. He made 2 vats: the first one can be compare with a Greek wine than with a Bordeaux wine, the second one issued from wetter soils didn't have the required/necessary level for a Le Pin wine. The situation is very paradoxical given that his neighbour, Chateau Petrus, didn't seem to suffer. The difference came from the terroir. While the soil of Petrus is a clay soil, which keeps necessary water for the vine, the one of Le Pin is clayey & gravely which means the soil is naturally drained and consequently dryer… to much dry in 2003. Nevertheless, it could be reversed during wet years. Remember in 1991 Chateau Le Pin had produced a wine from this vintage and not Petrus. Pichon Longueville Comtesse de Lalande invests in South Africa Pichon Longueville Comtesse de Lalande, a Bordeaux second-growth estate, has spread out its vineyards in South Africa. The chateau purchased 126 hectares in Stellenbosch area. It took May-Eliane de Lencquesaing a long time before she decided to invest in South Africa. The wine produced has a few chances to be similar to its Bordeaux wine as both the terroir and climate are different. The vineyard is made up of Merlot, Cabernet-Sauvignon, Syrah and maybe petit Verdot. Thomas Dô-Chi-Nam is in charge of the Glen Elly property. The first bottles of the Glen Elly/Pichon Lalande wine should hit the market by 2012. Exports of Australian wines Australian Bureau of Statistics revealed the value of Australian wine exports has dramatically decreased by over a quarter in just one month. The ABS said Australian wine exports slumped 27% in November 2003 to $155.3 million and exports by quantity dropped by 22%. Annual figures also spotlight the declining value of Australian wine exports. The volume of wine shipped overseas was up 17.7% and 5% in value in November 2003 compared with November 2002. As well as the decline in export, the average value of a litre of Australian wine dropped from $0.82/liter between November 2002 and 2003. A key reason for the decreasing value is the strength of the Australian dollar and the fall of 26% of the US Dollar. The dip in export volume, falling overseas prices and a sharp rise in the Australian dollar in recent months has made reaching the target difficult. Australian producers and exporters are now facing with the difficult choice of either raising prices or cutting profit margins. Australia is the world's fourth largest wine exporter, accounting for about 7% of world trade behind France, Italy and Spain. wine has been one of Australia's fastest growing exports in the past decade and the U.K., U.S., New Zealand, Germany, Canada, Ireland and Sweden are all major markets. Bordeaux wine Exports From July 2002 to July, 2003 Bordeaux exported 280 millions of bottles. Since 10 years, the exports of wines of Bordeaux have raised from 31% in which 15% in EU and 86% in others countries. While the international competition is huge, in short-term, the sales in volume go on decreasing in EU and they regularly increase in others countries. In addition, the sales in value markedly rose. In 2002-2003 Bordeaux has exported nearly 280 millions of bottles for a turnover of 1.4 billions euros. In European Union, sales in volume decreased of 7% and sales in value increased of 7%.Germany is the 1st country for value sales in Bordeaux wines. We notice a small drop (-1%) due to white wines while red wines remain stable. On the other hand, the increase in value is 3%. Belgium is the 2nd country but decreased by 6%. Both white and red wines are in drop. This market (Luxembourg included) is up by 27% in 10 years. The UK drops in 9%. On the other hand, the value sales increased by 33%. Despite this fall, Bordeaux wines exports have increased by 28% in 10 years. The Netherlands and Denmark decreased respectively by 10% and 14%. Exports in Ireland are improving of +3%. In others countries, the sales in volume increased of 6% and sales in value raised of 27%. The USA becomes the 1st value market (285 millions euros) with a 77% increase. On this market, Bordeaux wines have a cyclic evolution. We notice the important role of the vintage in the export. In 2002-2003, the consignments of vintage 2000 have made raised the market. Over the 10 last years, Bordeaux wines are increasing by 12% in volume in USA. In spite of stabilization over the last months, sales in Canada have been dropped in 7% compared with the last year record. In 10 years, Bordeaux wines increase has been + 23%.The consignments in Japan are up by 4% and 5% in South Korea. The Bordeaux wines exports in Japan are increasing by 262% in 10 years. The exports in Switzerland are improving: + 6%. The Bordeaux wines increase is 26% in 10 years. In Russia, the sales are raised from 8%. |
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